Understanding Cross-Cultural Communication
SAPIENZA, Filipp.
2017 "Culture and Context: A Summary of Geert Hofstede's and Edward Hall’s Theories of Cross-Cultural Communication for Web Usability." Accessed October 2, http://www.filippsapien
…, including individualism versus collectivism and uncertainty avoidance, provide insights into user behavior across different cultures. Hall’s context communication theory emphasizes the importance of high-co…