Expanding Business Through Convenience : หน้า 99/376

Knowledge and Career In 1997, we had three branches. I wanted to open more branches but the business only made a small profit. One day after meditating, I got an idea. I talked to my manager: "Could we not expand the branches"? He told me that it was difficult to expand as we made only one percent profit. If we sold a thousand million baht a year, we will only receive 10 million baht profit. This was because we had a policy of “Low Price Every Day". I asked him "May I beg your pardon? Why do we have to be 'Low Price Every Day?? In fact, we don't even have competitors. We are a store for convenience, not a discount store. When you buy here, you get everything you need. But we never claim that our stores have the cheapest price. We are going to sell with the close price to our competitors or even a higher price but the customers are coming to us for convenience." 99